Brand identity
Logo design
Packaging design
Customer experience

Serae is a women’s health and wellness brand dedicated to supporting women with endometriosis through education, community, and thoughtfully formulated nutritional support.

I partnered with Serae to define the brand from the ground up, shaping the design strategy, visual identity, and customer experience. My work included developing the brand positioning, designing the logo and visual identity system, and creating a cohesive experience that reflects the brand’s empathetic, science-informed approach.